Nothing breaks quietly on our watch
SocialAmp Sentry is proprietary monitoring software, built in-house and connected directly to the advertising platforms. It learns what normal looks like for your account, then tells us the moment your account stops looking like itself.
How it works
Paid media fails quietly. A pixel breaks, a card declines, a budget gets input wrong, an ad set gets paused by accident. None of it announces itself. It shows up a week later as a bad number in a report, by which point the money is gone and the conversation is about blame rather than performance. SocialAmp Sentry exists to close that gap.
1. Connect. Sentry integrates directly with the advertising platforms at API level. Not a reporting dashboard, not a third-party layer. It reads live campaign data at source, in your account's own currency and time zone.
2. Baseline. Every campaign builds a rolling profile of its own behaviour. What it normally spends by this point in the day. What it normally returns. How it normally delivers. No generic industry benchmarks. Your account is measured against your account.
3. Detect. Any meaningful deviation from that profile is graded by severity and routed straight to your account team with the context needed to act on it. Drift gets a warning. Money at risk gets a critical.
What it monitors
- Spend that has stopped, or nearly stopped, when it shouldn't have
- Spend running hot, ahead of its normal pace
- Budgets that have jumped unexpectedly between checks
- Campaigns spending with zero conversions
- CPA, CPI, ROAS, click-through and cost per landing page view, against each campaign's own baseline
- Campaigns that have appeared or disappeared without warning
10s of thousands of automated checks run across our client accounts: every account, every campaign, every day, throughout the day.
Technical credibility
Direct API-level integration with the advertising platforms, not a third-party reporting layer. Every campaign is judged against its own seven-day baseline, with spend compared window for window, so this morning's spend is measured against the last seven mornings rather than a full day's average. Multi-signal anomaly detection runs across spend, pace, budget, conversion, efficiency and delivery, with cross-account pattern analysis so a platform-wide issue is correctly identified as a platform-wide issue rather than mistaken for a problem with your account. Structural change detection surfaces campaigns appearing, disappearing or having their budgets altered automatically. Persistent account memory means SocialAmp Sentry knows what your account looked like yesterday, last week and last month, and severity grading separates the urgent from the merely notable. It is tested and refined continuously against live client accounts.
It knows what normal looks like for your account, and for your industry. A human still makes every call. They just make it days earlier. Most agencies find out when they next open the account.
Founded by industry experts, we’re not just any other agency
SocialAmp was founded by ex-Meta, ex-Google, ex-Amazon and ex-Twitter employees. This experience and fundamental knowledge gives us the edge our clients need to scale and succeed through paid advertising.
